Category: Consumer Products

FTC Cracks Down On Misleading And Unsubstantiated Environmental Marketing Claims

The FTC (Federal Trade Commission) provides guidance in Part 260 – GUIDES FOR THE USE OF ENVIRONMENTAL MARKETING CLAIMS.  The guides help marketers avoid making environmental marketing claims that are unfair or deceptive…[t]he Commission, however, can take action under the FTC Act if a marketer makes an environmental claim inconsistent with the guides. Below are […]

Written by on July 12, 2021