Month: July 2021

Protecting Your Color Brand

Visit me at for help with protecting your COLOR BRAND. The company behind Wonderful Pistachios is suing a smaller brand called Nut Cravings for trademark infringement for ripping off the company’s green-and-black pistachio packaging. Consumers respond to color. You are building a new brand or have built a brand. You have done a market […]

Written by on July 20, 2021

Cryptocurrency Update: Week of July 13, 2021

I monitor news, currency movements, and patents related to cryptocurrency daily.  If you would like more information, visit me at Below is an informative summary of cryptocurrency.  I will report on this meeting in the following week. The Subcommittee on Oversight & Investigations held a hearing entitled, “America on “FIRE”: Will the Crypto Frenzy […]

Written by on July 13, 2021

FTC Cracks Down On Misleading And Unsubstantiated Environmental Marketing Claims

The FTC (Federal Trade Commission) provides guidance in Part 260 – GUIDES FOR THE USE OF ENVIRONMENTAL MARKETING CLAIMS.  The guides help marketers avoid making environmental marketing claims that are unfair or deceptive…[t]he Commission, however, can take action under the FTC Act if a marketer makes an environmental claim inconsistent with the guides. Below are […]

Written by on July 12, 2021